Range Rover Evoque Circle
Under the motto «Membership has its advantages», Jaguar Land Rover 2018/2019 has carried out another European Circle campaign.
To keep potential customers in Europe up to date with news, developments and promotions around the new Range Rover Evoque, Jaguar Land Rover has created a «Circle» for the Evoque with the possibility to register via form.
vist was responsible for the programmatic, responsive implementation of the forms for seven markets. The corresponding domain registrations, as well as the provision of server peripherals including SSL certificates were another service within this project.
The registration and promotion forms are intended to directly address existing Evoque fans as well as new potential customer groups. Through this form of lead generation, Jaguar Land Rover hopes to tap into potential buyer groups as part of further CRM measures, as well as an increase in the conversion rate.